Have you ever been very interested in a subject that you wanted to learn about, but after searching the internet and coming up with a billion results, you still didn’t get the answer you were looking for?
Do you realize that most of the results of a search that are close to the top of the search page are either advertisements or they’re the ones that the site owners paid a higher price for the keywords in a PPC or Pay Per Click program. Information Brokers or Information Professionals are highly disappointed if their search produces more than 10 hits or results. Learning how to search and having the right tools is paramount in obtaining the correct results and information.
Are you using this information to make investment or business decisions? Should you be? Do you want to leave that business decision to a kid that just happened to be interested in the same subject that you’re searching for? They may be right, they may be wrong, or they may be partially correct or just enough to get you in trouble. How will you know? I’d rather get my information directly from the person whom discovered it or whom has studied if for longer than an hour. Have you ever wondered why many businesses fail? Obtaining fly-by-night information off the internet to make important business decisions is one way to fail fast.
The Internet being released to the public back in 1994 almost shut my business down completely. From 1982 to 1994 I was performing business-to-business information research in more of a generalized content. In 1994 and 1995, I had to steer in a different direction completely. I began performing pre-employment background security checks and skip tracing. Both of which were very lucrative and badly needed in the area I was located in at the time. One of the nice things about the Information Professional industry, you have many areas to choice from. You aren’t stuck where you are at any one time, there are always options.
The attitude of business owners in 1994-1996 was they could get all the information they need for free on the Information Highway. And do it all themselves on their own computer. I just said, “Good Luck”, and walked away. Most of those old clients from the 90’s have since gone out of business. I’m not sure if it was an information factor or not. I do know that quite a few clients realized that it’s better to have no information at all versus having way too much on a subject. And you really don’t know if the information was correct and accurate to begin with.
Don’t get me wrong, I love the Internet, it has its’ uses. But it’s sometimes like getting advice from a stranger that might not even be certified to give that type of advice. It could be the best advice you’ll ever receive, or it could be coming from a person that just didn’t have anything else to do that night. Take it with a grain of salt.
Some information on the Internet is perfect and correct. When I’m brokering for peoples’ opinion on a subject or to perform a survey, the Internet is where you go. There are trillions of good, useable tidbits of information on the Internet. It all depends on what you’re looking for, you just need to verify the legitimacy of the site and data you’re dealing with at the time.